To keep things simple, and to get past the confusing terminologies of our industry, please see the definitions below to some of the language we use.
Allows customers and end-users to have a conversation via SMS. Allows for participation, interaction and feedback replies.
A dedicated web-based portal for you to access your account, providing send, balance and top-up information.
The code used to connect our services to your software or application.
The same as API but with the user name and password replaced with a unique key to access your account.
API connection via http(s) API
Referring to the technology behind our API connection. Because we support this platform, it means we can provide example code for almost every programming language.
API to SMS
A way of connecting our bulk text service to your software seamlessly. Send, receive and schedule through your existing CRM.
An organisation which acts as an intermediary between content providers and carriers, enabling premium content to be delivered across multiple mobile operators networks to their customers.
Our web-based online application Oello, that enables the sending and receiving of text messages without API integration or experience in coding.
With our system, you have the capability of sending a message of up to 918 characters. For this reason, our charging model has to be based as a credit based system, as this is how we are charged by the mobile network operators. A standard length text message (or 1 credit) is up to 160 characters.
A report that can be generated to analyse successful delivery to either the network or the recipient’s mobile device.
Delivery reporting via API
A report that is generated automatically via the API to show successful deliveries of your SMS Marketing and Notification campaigns.
Dynamic sender ID, or sender ID
The 11 characters that can be numbers, letters or spaces that appears on the recipient’s mobile device.
Email to SMS
A service where we convert email content into text messages or inbound texts to email.
A non-chargeable service where end-users can reply to the text they receive and we catch the information that is sent back. This can then be forwarded back via email, API to your customer or to your CRM/software.
A report that can be generated periodically to show information on sends, delivered, failed, pending and opt-outs.
Refers to HLR lookup and allows customers to cleanse their database before sending any campaigns, by checking the validity against a registry to ensure that a mobile number is live on a mobile network.
Any reply SMSs that are sent from your customer to your reply number or short code that our system captures and records against your account.
Long message support
A text that is sent in a single transmission that can include up to 918 characters or 6 credits.
The action of signing up or subscribing. This can be initiated via an SMS sent from the end-user mobile number to a reply number or short code.
The action of unsubscribing from a subscription service, which can be requested by texting STOP to the relevant reply number or short code.
Any text message that is sent out by us to your customer on your behalf.
Reply number, or virtual number
A reply or virtual number is a mobile number that you can rent from the network, that then is assigned virtually (no physical SIM card) that will enable our system to capture inbound replies on your behalf.
Shared short code
A shared 5, 6 or 8 digit number that can be used for replies with associated trigger word or keyword.
A 5, 6 or 8 digit number that can be used for replies with associated trigger word or keyword.
Trigger word, or keywords
A single or combination of words that can be used as a function within your text message communication. These can be associated with your own reply number or dedicated short code.