This route offers the very best possible quality for bulk SMS transmission.
Processed directly by the network, our Direct routing delivers on everything you expect from a business text, and a whole load more.
This is our quickest and most reliable route available, with the best possible coverage. Texts processed through Direct have the highest rates of reliability; currently over 99% and comparable with delivery speeds of the mobile networks themselves.
Going Direct also offers a host of many other value-added feature and options, including, 2-way SMS, key-words, short-code etc. That will help you tailor the system to your specific requirements and ensure you get the very best from your text communication.
We invest a lot of our time ensuring that our technology moves parallel to that of the networks. So when a new technology becomes available, we make sure that it is accessible and present via our Direct routes.
This route is ideal for companies that want to ensure their branding is visible on all their text communication. This you can do by manipulating the Sender ID (the number or characters appearing on the end-user’s handset) – what’s called having a dynamic Sender ID. With a character limit of 11 characters, including any spaces, businesses opting for Direct have the freedom to change the mobile number into their company name or a dedicated hosted mobile phone number of their choice.
All texts sent through Direct come with detailed reporting. We can show what was sent, delivered, failed, opted out and, if a mini-web link is integrated, how many times it was accessed. This maintains good practice by only targeting customers that are active on a mobile network whilst cleansing your customer database of people who have opted out. We make sure that you only pay for messages that you need at all times.
Long message support comes as standard, allowing your customers to send 4 text messages in a single message transmission with an allowance of 612 characters. This is ideal for software-generated forms that may exceed the maximum 160 character limit of a single text.
And to put your mind at rest, we have numerous onsite, offsite and virtual back-ups in place. These are supported by our 24-hour monitoring systems and an emergency hotline. On the extremely rare occasion there is a problem with our service, your message and ultimately the customers’ communication, will still be delivered.
With the Direct back-up process, we operate a like-for-like system; meaning that in the very unlikely event this route failed, your message would still be sent through a dedicated stand-by Direct route (lying dormant until automatically activated by our monitoring controls).