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Bulk SMS defined.

Bulk SMS and volume-based text messages are one and the same. In nearly all cases, when you see either of these terms, it relates to the sending of multiple texts with just a click of a button or an automatic function.

All we do at FareText is simplify the steps involved to make this happen.

Right from the start, and before any messages are developed or route is considered, we make sure we understand the Function of your intended text message or messages.

From our experience, there are only ever two reasons why organisations want to send text messages to their customers:

One is for Marketing your business and the other is for Adding Value to your customer proposition.

To help make this as clear as possible, so that you adopt the ‘what do I want this text to do?’ mentality for your Marketing, Operations and Business plans, we have provided an overview of both of the Bulk SMS functions.

Don’t worry if you need the text to cover both the Marketing and Adding Value aspects. We’ll develop a plan around your specific needs, which will ensure the right people in your organisation are involved. We want the purpose to be clear to you, to us and most importantly, to your customers.

The Marketing function.

marketing-functionConsidering developing a new area for your business? Be it the launch of a new service or product, or perhaps an incentive for new and existing customers – SMS is one of the most cost-effective, targeted and accepted ways of direct marketing.

As well as replacing more traditional forms of communication, SMS marketing is one of the fastest growing areas in the advertising arena and is becoming a major part of the communication strategy of many companies and brands.

For small business owners, SMS marketing is one of the best ways of attracting new customers and generating new revenue. This is because it’s personal, and gets direct to the individual.

You don’t ignore a text message – which is why they offer unparalleled immediacy and the chance for you to personalise marketing messages to a specific type of customer. 

Importantly, because each user can be treated as an individual, tracking and measuring user responses is relatively easy.

 

The Adding Value function.

adding-value-functionBeing able to communicate instantly with your customers, using real-time updates, is not just the future. The technology is available now. The applications are endless. Integrate into your software and replace multiple customer touch-points with texts; confirm bookings; update on orders; or inform customers on delivery ETAs.

With so many new businesses continuously entering the market place, companies are finding it harder and harder to differentiate themselves from their competitors. However, they all recognise the importance of retaining their customers. SMS has now become one of the easiest and most cost effective ways for a business to do the all-important 'something extra'.

Whether you're a small business owner or a SME, consumer or business-to-business targeted company, FareText can help you realise certain areas of communication that could mean the difference between having a loyal and contented customer or a customer open to switching.

The route.

Once you’ve decided on the purpose and objective of your text messages, you next need to decide on the route that best suits your needs. These are defined as;

standard

 

Standard

A cost-effective and extremely reliable route sent directly from the UK, that has a fixed sender ID and basic reporting. Ideal for bulk marketing campaigns.

Standard Route

 

premium

 

Premium

The all-singing-all-dancing route that is sent direct from UK mobile network operators, and which offers branding, full reporting and the very best reliability. Ideal for adding value and increasing customer advocacy.

Premium Route

standard

Standard

A cost-effective and extremely reliable route sent directly from the UK, that has a fixed sender ID and basic reporting. Ideal for bulk marketing campaigns.

Standard Route

premium

Premium

The all-singing-all-dancing route that is sent direct from UK mobile network operators, and which offers branding, full reporting and the very best reliability. Ideal for adding value and increasing customer advocacy.

Premium Route

 

optionsEach route has their differences and cost implications but both have options available to improve brand awareness, reporting and customer interaction. For a quick look at what's available for each route please click the button below;

Options

Next steps.

Once you’re clear on the function of your text messages and the route you would like for them to be sent by, you need to decide on how you would like these to be delivered. 

Delivery

As the final step in the FareText simple 1-5 process, you need to consider what data you would like to use. Don’t worry, we can help with cleansing and, if needed, even provide new solicited data according to your needs.

Data

Get in touch.

 

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