Considering developing a new area for your business? Be it the launch of a new service or product, or perhaps an incentive for new and existing customers – SMS is one of the most cost-effective, targeted and accepted ways of direct marketing.
As well as replacing more traditional forms of communication, SMS marketing is one of the fastest growing areas in the advertising arena and is becoming a major part of the communication strategy of many companies and brands.
For small business owners, SMS marketing is one of the best ways of attracting new customers and generating new revenue. This is because it’s personal, and gets direct to the individual.
You don’t ignore a text message – which is why they offer unparalleled immediacy and the chance for you to personalise marketing messages to a specific type of customer.
Importantly, because each user can be treated as an individual, tracking and measuring user responses is relatively easy.