This route is ideal for companies that want to ensure their branding is visible on all their text communication. This you can do by manipulating the Sender ID (the number or characters appearing on the end-user’s handset) – what’s called having a dynamic Sender ID. With a character limit of 11 characters, including any spaces, businesses opting for Premium have the freedom to change the mobile number into their company name or a dedicated hosted mobile phone number of their choice.
All texts sent through Premium come with detailed reporting. We can show what was sent, delivered, failed, opted out and, if a mini-web link is integrated, how many times it was accessed. This maintains good practice by only targeting customers that are active on a mobile network whilst cleansing your customer database of people who have opted out. We make sure that you only pay for messages that you need at all times.
Long message support is available, allowing your customers to send 4 text messages in a single message transmission with an allowance of 612 characters. This is ideal for software-generated forms that may exceed the maximum 160 character limit of a single text.
And to put your mind at rest, we have numerous onsite, offsite and virtual back-ups in place. These are supported by our 24-hour monitoring systems and an emergency hotline. On the extremely rare occasion there is a problem with our service, your message and ultimately the customers’ communication, will still be delivered.
With the Premium back-up process, we operate a like-for-like system; meaning that in the very unlikely event this route failed, your message would still be sent through a dedicated stand-by Premium route (lying dormant until automatically activated by our monitoring controls).