Everything we do as a business is focused on giving organisations of any size the opportunity, and the ability, to communicate with their customers via text.
We believe it should be a simple, cost-effective and reliable process. A process which offers genuine value to both the business and their customers.
Although the technology has been around since the early 90s, it’s only in the last decade that large companies have really started to utilise this most popular form of communication to interact with their customers on a regular basis.
Even more surprising, is that up until relatively recently, effective bulk SMS systems have been mainly out of reach to smaller businesses and independent organisations.
Over the years, Brian and Colin have developed a product that allows businesses to relate to how texts might be used within their organisation, whilst utilising the very best of bulk SMS technology available.
By adopting this approach with each and every customer, FareText has grown from humble beginnings, sending out tens of thousands of text-on-approach texts for the taxi industry, to sending millions of solicited texts per month for a diverse range of customers across many types of industries.
We pride ourselves on our ability to evaluate every campaign critically so as to improve on the next.
Ethically – We send absolutely no SPAM. Everything we do send is solicited. And we only provide organisations with our text message solutions if there is a genuine business need.
Through Relationships – We’re ‘people people’. FareText has grown thanks to our ability to maintain long-term relationships with all of our customers. Whilst we are always active on developing new relationships, we always ensure that we continue to deliver on the expectations of an existing loyal customer.
Innovative – We like to make our point. Some people call this ‘saying their bit’, we call it ‘making positive changes’! We are always open to new ideas and foster creativity and originality from both customer and employees that improve our products and service.
Accountable – FareText works responsibly. We consider the outcomes of our actions with sensivitity. We assess social, economic and environmental impact before committing to any business decision.
Honest – Integrity, truthfulness, commitment. Three things many of us take for granted in business. But we expect and celebrate these positive behaviours, everyday.
Successful – We invest in our people and our technology. In turn, we share our achievements with our customers and employees alike. The more successful we are, the more this is carried forward in our customer proposition.