About us. Business texting since 2013.
Founded in 2013. Built for reliability
Faretext is a UK-based business SMS provider delivering millions of secure messages annually. Making SMS work for your business with direct Tier 1 carrier connections, in-house development, and an agile team, we provide businesses of every size with the tools to communicate effectively via text.
Our Story
From taxi ranks to enterprise messaging.
Faretext was founded in January 2013 by Brian and Colin McGeachie, combining decades of experience in telecommunications, marketing, and IT. The company began by solving a real problem, helping taxi firms communicate efficiently with their drivers and customers through text messaging. That early credibility in a fast-paced, time-critical industry shaped everything that followed.
20
Business Snapshot
The numbers that matter.
0M+
SMS messages processed
and counting
0%
average delivery rate
direct network routes
0+
active customers
UK and international
0+
years in operation
established 2013
0+
industries served
cross-sector expertise
0%
platform uptime
carrier-grade reliability
What We Do
A complete SMS platform.
From API integration and bulk messaging to code-free applications and fraud prevention, Faretext provides a full suite of SMS tools designed for businesses of every size.
High-volume API & SMPP
RESTful HTTP API and SMPP 3.4 for enterprise-scale messaging. Up to 600 messages per second with real-time delivery receipts.
SMS Command Centre
Self-service management portal for customers and resellers. Real-time reporting, contact management, and campaign tools.
Two-way messaging
Receive replies via dedicated numbers with keyword-triggered actions. Segment responses and send automated acknowledgements.
Email-to-SMS & code-free
Send SMS directly from your email client or use our web-based Oello application. No coding or API integration required.
International SMS
Send to 190+ countries with direct carrier connections. Country-specific compliance guidance and competitive rates.
Fraud-shield monitoring
Active monitoring with automated suspension triggers. Protection against text bombing, revenue-share fraud, and spam.
Who We Serve
Trusted across 20+ industries.
With over 1,000 active UK and international customers, Faretext serves businesses of every size, from sole traders to enterprise organisations. Our low customer attrition reflects a commitment to growing alongside the businesses we support.
Our Values
What drives us.
Reliability
Built in the time-critical taxi market, our platform is designed for speed and contingency.
Infrastructure
Transparency
No hidden fees, real-time reporting, and clear accountability at every level.
Reporting
Agility
Small team, in-house development, and rapid response to customer needs.
Approach
Company Details
Faretext Limited.
Company
Faretext Limited
Trading As
Faretext / Oello
Company Number
08379209
VAT
154 8602 04
ICO
ZA054854
Incorporated
January 2013
Registered Address
9 Main Road, Bilton, Hull, HU11 4AP
Phone
FAQS
About Faretext FAQs.
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4 min readReady to get started?
Connect with Faretext today and receive 25 free SMS credits.
UK-based support. 01142 945 993. hello@faretext.co.uk