Business SMS.

The channel your customers actually read

SMS delivers what other channels promise. With a 98% open rate, 45% average response rate, and most messages read within 90 seconds, business SMS is the most direct and effective way to reach your customers. No algorithms, no spam folders, no app downloads. Just your message, delivered instantly to every mobile phone.

98% open rate 45% response rate ~90 sec read time 71:1 ROI

The SMS Advantage

How SMS compares.

Every channel has its place, but when you need messages read quickly and acted on, SMS outperforms them all.

98%

open rate

texts opened, typically read within 90 seconds

SMS
Email
20-30%
Push
~20%
Social
~1-5%

98.5%

delivery rate

on direct UK network routes

SMS
Email
~85%
Push
~60%
Social
~5%

19%

click-through rate

vs 4.2% average for email campaigns

SMS
Push
~5%
Email
2-4%
Social
~1%

90 sec

average read time

most texts read within 90 seconds of delivery

SMS
Push
~60 min
Social
Varies
Email
6 hrs

45%

response rate

consumers respond to SMS vs 6% for email

SMS
Push
~8%
Email
6%
Social
~1%

71:1

return on investment

average return for every £1 spent on SMS

SMS
Email
36:1
Social
5:1
Push
Varies

96%

still use sms

of smartphone users communicate via text

SMS
Email
~88%
Social
~72%
Push
~46%

75%

opt-in rate

of consumers opt in to receive business SMS

SMS
Email
~60%
Push
~35%
Social
~22%
Works on any mobile network No internet required
Native SMS on every device No app needed
5 billion+ devices worldwide Works on every phone
Personal, verified number Direct to recipient

How Businesses Use SMS

One channel, endless applications.

See how teams put SMS to work every day

From marketing campaigns to security alerts, SMS fits naturally into every part of your business communication.

Industry Solutions

SMS for every sector.

These are just some of the industries we work with. Whatever your sector, SMS fits naturally into how you communicate with customers.

Travel & Taxis

Booking confirmations, driver ETAs, fare receipts, and fleet alerts. SMS keeps passengers informed and operators efficient.

Healthcare

Appointment reminders, prescription alerts, and patient follow-ups. Reduce no-shows by up to 40% with automated SMS reminders.

Retail & E-commerce

Order confirmations, delivery updates, flash sales, and abandoned cart recovery. Boost conversions with timely, personal messages.

Hospitality

Booking confirmations, check-in reminders, and guest promotions. Enhance the guest experience from reservation to review.

Recruitment

Interview confirmations, job alerts, and candidate updates. Reach candidates faster than email with instant notifications.

Property & Lettings

Viewing reminders, new listing alerts, and maintenance updates. Keep tenants, landlords, and buyers informed instantly.

Financial Services

Transaction alerts, 2FA codes, payment reminders, and account notifications. Secure, instant communication customers trust.

Education

Attendance alerts, parent notifications, exam reminders, and emergency broadcasts. Keep students, parents, and staff connected.

Automotive

Service reminders, MOT alerts, quote follow-ups, and job completion notifications. Keep customers informed at every stage.

Why Faretext

Built for UK business.

Faretext has been helping UK businesses communicate via SMS for over 13 years. We connect directly to UK mobile networks for the fastest, most reliable delivery. No resellers, no middlemen. With over 500 million messages delivered and 1,000+ business customers, we understand what matters: messages that arrive, pricing that's fair, and support that's actually helpful.

500M+ texts | 1,000+ customers | 13+ yrs
Network routes Direct to UK networks
Pricing Pay-as-you-go
Contracts None required
Sender ID Custom alphanumeric
Compliance GDPR with UK data
Delivery reports Real-time
Support Dedicated UK team
Coverage 230+ countries

Coming Soon

Dashboard.
Today Y'day Week Month
0 messages sent.
0 credits used
98.2% delivered
0
delivered
12.4% vs prev
0
sent / pending
3.1% vs prev
0
failed
0.8% vs prev
Performance.
DeliveredSentFailed

SMS Command Centre.

Your account, your control

Run your business SMS from a single dashboard. Monitor delivery rates across campaigns, top up credits instantly, download invoices for your accounts team, and manage sender IDs, all without needing to contact support.

Free for every Faretext customer. No setup fees, no monthly charges. Just log in with your existing credentials and take full control.

register your interest
Real-time stats | Instant top-ups | Campaign reporting

Getting Started

Up and running in minutes.

Getting started with Faretext is straightforward. No complex onboarding, no lengthy contracts.

01

Choose how you want to send

Pick the connection method that suits your team: SMS API for developers, email-to-SMS for teams, or Oello for a ready-made web platform.

02

Create your account

Register via our connect page in under a minute. You'll get 25 free credits to test the platform straight away, no card required, no commitment, and no approval process to wait for.

03

Configure and test

Set up your custom sender ID, import your contacts, and send a test message. Your SMS will be delivered in seconds via direct UK network routes with real-time delivery receipts.

04

Scale with confidence

As your needs grow, scale from tens to millions of messages. Volume discounts apply automatically, and our infrastructure handles the rest.

Ready to start sending?

Create your free account and send your first SMS in minutes. 25 free credits, no card required, no contracts.

Free credits 25 included
Setup time Minutes
Contracts None
Support UK-based team

UK-based support. 01142 945 993. hello@faretext.co.uk

3 Click Switch

Already sending SMS.

Switch your SMS provider to Faretext in minutes. Our API emulation layer means your existing integration keeps working — just point it at us and go.

No code changes, no downtime, no risk. We handle the migration so you can focus on your business.

start the switch
API migration in 3 clicks
Migration time Under 5 minutes
Code changes None required
Downtime Zero
API compatibility Full emulation
Support Dedicated UK team
Cost Free to switch

FAQS

Business SMS FAQs.

Business SMS is the use of text messaging by organisations to communicate with customers, employees, or stakeholders. Unlike personal texting, business SMS uses professional platforms that offer features like bulk sending, custom sender IDs, delivery reports, and automated messaging, all while maintaining compliance with UK regulations.
UK business SMS typically costs between 3p and 7p per message, depending on volume and provider. Faretext offers pay-as-you-go pricing with no contracts or monthly fees. You only pay for messages you send. Visit our pay-as-you-go rates for current pricing. With an average ROI of £71 per £1 spent, SMS is one of the most cost-effective communication channels available. Read our analysis of what Ofcom's market review means for UK SMS costs.
No. While our SMS API is available for developers who want to integrate SMS into their software, we also offer email-to-SMS (send texts from your email client) and Oello (our web-based platform). Both require zero technical knowledge. If you can send an email or use a website, you can send business SMS. We've also launched SMS Command Centre, a real-time dashboard for managing all your messaging.
Standard SMS is a single message sent to one recipient. Bulk SMS refers to sending the same or personalised messages to large groups simultaneously: hundreds, thousands, or even millions of recipients. Business SMS platforms like Faretext support both, with features like contact groups, mail merge personalisation, and high-throughput delivery. SMS has evolved over three decades into the business communication tool it is today.
Yes, provided you follow the rules set by the ICO (Information Commissioner's Office) and PECR (Privacy and Electronic Communications Regulations). You need explicit consent before sending marketing messages, must identify your business clearly, and must provide an easy opt-out mechanism. Faretext automatically handles STOP replies and maintains your suppression list. Learn more about GDPR enforcement and what it means for your business.
Virtually every industry benefits from business SMS. Healthcare uses it for appointment reminders, retail for promotions and order updates, hospitality for booking confirmations, recruitment for candidate notifications, financial services for security alerts, and property for viewing reminders. Any business that needs to communicate quickly and reliably with customers can benefit. See how Unlimited Washing uses SMS for operational alerts and The Northern Collective manages multi-site hospitality with business SMS.
Yes. Our platform supports mail merge fields that let you personalise each message with the recipient's name, appointment time, order number, or any custom data from your contact list. Personalised messages significantly improve engagement rates. Recipients are more likely to read and act on a message that addresses them directly.
A sender ID is the name or number that appears as the "from" field when your recipient receives your message. With Faretext, you can set a custom alphanumeric sender ID (up to 11 characters) so your business name appears instead of a random number. This improves brand recognition and trust. Note that replies are not possible with alphanumeric sender IDs.
Faretext automatically processes STOP replies from recipients and adds them to your suppression list. These contacts are automatically excluded from future messages. You can also manually add numbers to your blocklist through the platform. Prompt opt-out handling is a legal requirement under UK regulations and helps maintain your sender reputation.
Faretext maintains a 98.5% delivery rate through direct connections to UK mobile networks. We don't use third-party resellers or international routing, which means faster delivery and higher success rates. You'll receive real-time delivery reports for every message, so you always know the status of your communications. See what Ofcom's data reveals about UK business SMS.
Yes. Faretext supports international SMS delivery to over 200 countries. International messaging is available through our SMS API and email-to-SMS services. Pricing varies by destination country. Contact us or check our SMS pricing by destination for details. We'll also guide you on country-specific regulations.
You can be sending messages within minutes. Register via our free sign-up page, choose your sending method, and we'll verify your account. You'll receive 25 free credits to test the platform before you commit. There are no contracts, no setup fees, and no minimum spend requirements.

Ready to reach your customers with SMS?

Join over 1,000 UK businesses sending smarter with Faretext.

25 free credits to test. No contract. UK-based support.

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