E-commerce SMS.
SMS at every touchpoint of the customer journey
From the moment a customer creates an account to the post-purchase review request, SMS keeps them engaged at every stage of the buying journey. With a 98% open rate, most messages read within 90 seconds, and triggered SMS messages generating 26% of all SMS-driven orders, text messaging is the highest-performing channel for e-commerce communication.
The Customer Journey
SMS at every stage.
From account creation to post-purchase follow-up, SMS keeps your customers informed, engaged, and coming back.
Account creation
Verify new accounts with SMS 2FA codes to protect against fraud and build trust from the first interaction.
Browsing & alerts
Notify customers when out-of-stock items return or prices drop on products they've viewed.
Cart recovery
Recover lost sales with a timely nudge. SMS cart recovery messages achieve up to 19% click-through rates.
Order confirmation
Reassure customers instantly with automated order confirmations the moment they complete checkout.
Dispatch & tracking
Keep customers informed with real-time dispatch notifications and clickable tracking links.
Returns & refunds
Confirm returns received and refunds processed. Reduce support queries with proactive updates.
Post-purchase
Request product reviews, share loyalty rewards, and encourage repeat purchases with targeted follow-ups.
MYSTORE
Verification
09:02Your verification code is 847291. Enter this code to complete your registration.
Stock alert
10:15Great news! The Nike Air Max 90 you were looking at is back in stock. Shop now before it sells out.
Cart reminder
14:23You left something behind! Complete your order and get free delivery. Your basket expires in 2 hours.
Order update
16:41Order confirmed! #ORD-4829 will be dispatched within 24 hours. We'll text you a tracking link.
Shipping update
09:37Your order has shipped! Track your delivery here: frtxt.co/tk4829. Estimated delivery: Tomorrow by 5pm.
Refund update
11:18Your return has been received and inspected. Refund of £47.99 will appear in 3-5 working days.
Loyalty reward
12:05Thanks for your order! Love your new trainers? Leave a review and get 10% off your next purchase.
Account Creation
Account creation.
The journey begins at sign-up. SMS two-factor authentication codes verify new accounts instantly, protecting both your business and your customers from fraud. A welcome message confirms registration and sets the tone for the relationship. With verification codes delivered in seconds and a 98% open rate, SMS is the most reliable channel for account security.
SMS use cases
Browsing & Alerts
Browsing & alerts.
Keep customers engaged while they browse with timely, relevant notifications. Alert them when out-of-stock items are available again, notify them of price drops on products they have viewed, and send personalised recommendations based on browsing history. These triggered messages arrive while interest is still high, driving significantly more traffic back to your store than email alerts.
SMS use cases
Cart Recovery
Cart abandonment.
Seven out of ten shopping carts are abandoned before checkout. A well-timed SMS recovery message, sent within 30 minutes of abandonment, can recapture a significant portion of these lost sales. SMS cart recovery messages achieve approximately 19% click-through rates compared to just 2% for email, making them the most effective recovery channel available. Personalised product reminders and incentive codes boost conversion further.
SMS use cases
Order Confirmation
Order confirmation.
The moment a customer completes checkout, they expect instant reassurance. Automated order confirmation messages delivered within seconds build confidence and reduce post-purchase anxiety. Include the order number, estimated delivery date, and a summary of items purchased. These transactional messages fall under legitimate interest under GDPR, so no additional marketing consent is required.
SMS use cases
Dispatch & Tracking
Dispatch & tracking.
Keep customers informed with real-time dispatch notifications and clickable tracking links. From the moment an order leaves your warehouse to the final delivery confirmation, SMS updates reduce "where is my order?" support queries significantly. Out-for-delivery alerts and safe-place instructions ensure a smooth handover, while failed delivery re-scheduling keeps the customer in control.
SMS use cases
Returns & Refunds
Returns & refunds.
A smooth returns process builds long-term loyalty. SMS keeps customers updated at every stage: return label instructions, item received confirmations, refund processing alerts, and exchange dispatch updates. Proactive communication during returns reduces support ticket volume and turns a potentially negative experience into a reason for the customer to shop with you again.
SMS use cases
Post-Purchase
Post-purchase.
The sale does not end at delivery. SMS follow-ups request product reviews, share loyalty rewards, and encourage repeat purchases with targeted re-engagement campaigns. Personalised messages based on purchase history drive significantly higher conversion than generic campaigns. Birthday rewards, replenishment reminders, and referral invitations turn one-time buyers into lifetime customers.
SMS use cases
SMS vs Email
Channel comparison
Recover lost revenue.
On average, 70% of online shopping carts are abandoned before checkout. That's revenue sitting on the table. While email recovery campaigns achieve around 2% click-through rates, SMS recovery messages reach 19%, nearly 10x more effective. The speed of SMS means your recovery message arrives while the customer is still thinking about their purchase, not hours later when they've moved on.
Sources
BankMyCell | Statista | Forbes | G2 | Adam Connell
Performance
0%
triggered-message orders
of all SMS-driven revenue
0%
open rate
vs 20-30% for email
0%
cart abandonment rate
recoverable with SMS
0:1
return on investment
average SMS marketing ROI
Coming Soon
SMS Command Centre.
Your store's messaging hub
See every order confirmation, dispatch alert, and promotional campaign in one place. Track delivery rates by message type, monitor credit usage during peak trading periods, and download invoices for your finance team, all from a single dashboard.
Free for every Faretext customer. No setup fees, no monthly charges. Just log in with your existing credentials and take full control.
register your interestFAQS
E-commerce SMS FAQs.
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