SMS solutions.

Q: What is the difference between your services and solutions?

Our services are the tools you use to send SMS: the API, the Oello web app, Email to SMS, marketing campaigns, reminders, surveys, and international messaging. Our solutions show you how those tools apply to your specific situation: your industry, your business size, your website, your app, or your online store. Think of services as what you send with, and solutions as how you use them.

Q: Which solution is best for my business?

Start with what you are trying to achieve. Business SMS gives you a complete overview of how companies use text messaging and the different ways to send. If you want to see how SMS applies to your sector, Industries covers healthcare, retail, hospitality, recruitment, and more. E-commerce is tailored to online retailers who need cart recovery, order updates, and promotional campaigns. For technical teams, SMS for Web and SMS for Apps explain how to integrate messaging into websites and mobile applications. Not sure where to start? Business Type helps you choose the right approach based on your size and technical setup.

Q: Do I need technical knowledge to use these solutions?

Not necessarily. Business SMS, Industries, and Web Communications all offer no-code options through Oello (our browser-based SMS app) and Email to SMS. App Integration is developer-focused and requires API integration. E-commerce SMS can be set up with or without a developer, depending on your platform. Our UK-based support team can help you choose the right approach for your technical capability.

Q: Can I use more than one solution at the same time?

Yes. All solutions run on the same Faretext account and share the same SMS credits. You might use Business SMS for day-to-day notifications, E-commerce SMS for order updates, and App Integration for two-factor authentication, all from a single account with unified reporting and one credit balance.

Q: How do solutions relate to pricing?

All solutions use the same pay-as-you-go SMS credits. There are no separate charges for choosing a particular solution. You pay per message sent, with volume discounts at higher tiers. Visit our pay-as-you-go rates page for current pricing. Credits never expire while your account is active, and you can start with 25 free credits to test any solution.

Q: Do you offer bespoke solutions for specific requirements?

Yes. If your business has requirements that do not fit neatly into our standard solutions, we offer managed services and bespoke integrations through Codapt, our software development arm. Our team can build custom SMS workflows, handle campaigns on your behalf, or develop tailored integrations for your existing systems. See our case studies for examples. Contact us on 01142 945 993 or email hello@faretext.co.uk to discuss your requirements.

Q: Are all solutions GDPR compliant?

Yes. Every solution includes GDPR compliance as standard. We provide opt-in and opt-out management tools, consent tracking, data retention controls, and full audit trails. For sectors with additional regulatory requirements (such as healthcare or financial services), our Industries solution includes guidance on sector-specific compliance.

Q: How do I get started?

Create a free account and receive 25 credits to test any solution. No credit card required, no contracts, no setup fees. Once you have chosen your solution, our UK-based team can help you get set up, whether that means configuring the Oello web app, connecting your API, or planning your first campaign. Call us on 01142 945 993.

Tailored SMS for every business, channel & industry

Six solutions built around how your business actually works. Whether you need SMS across an entire organisation, within a specific industry, integrated into your website or app, or powering your e-commerce operation, every solution runs on the same infrastructure: our own SMSC with direct UK routes. Choose the approach that matches your business, your sector, and your technical environment.

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On this page

6 solutions | Direct UK routes | 98.5% delivery rate | 13+ years experience

6 solutions Direct UK routes 98.5% delivery 13+ years

By Business

SMS shaped around your organisation.

Three solutions designed around who you are: your sector, your scale, and how SMS fits into your day-to-day operations. All built on the same direct UK routes.

Business SMS

The complete business SMS platform. Marketing campaigns, customer notifications, two-way conversations, and automated workflows, all through direct UK routes with 98.5% delivery rates. Three ways to send (API, web app, email), dynamic sender IDs, and pay-as-you-go pricing with no contracts or setup fees.

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Delivery rate 98.5%

Sending methods 3 (API, Web, Email)

Best for All businesses

Industries

SMS applied to the specific demands of your sector. Healthcare appointment reminders that reduce NHS no-shows. Hospitality booking confirmations. Retail promotions with 98% open rates. Recruitment interview scheduling. Property viewing alerts. Logistics delivery tracking. Every industry has unique compliance requirements, communication patterns, and customer expectations, and we have built solutions for each.

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Sectors covered 12+

Compliance GDPR & sector-specific

Best for Sector-specific needs

Business Type

SMS solutions scaled to your organisation. Sole traders and freelancers sending appointment reminders. SMEs running marketing campaigns and customer notifications. Large enterprises integrating SMS into CRM, ERP, and logistics platforms via API. Charities and public sector bodies reaching communities without requiring smartphone apps. The same platform adapts to your size, volume, and complexity.

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Organisation size 1 to 10,000+

Pricing Pay as you go

Best for Size-specific guidance

By Channel

SMS built into your digital platform.

Three solutions designed around where your customers interact with you: your website, your app, or your online store. SMS integrated directly into the platforms that drive your business.

Web Communications

Your website generates leads, but what happens next? SMS bridges the gap between form submission and follow-through. Trigger instant text confirmations from contact forms, booking widgets, and sign-up pages. Use Oello for a no-code browser-based dashboard, or connect via API for full automation. No developer required, or fully programmable if you have one.

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Code required Optional

Integration Forms, widgets, portals

Best for Marketing teams

App Integration

SMS built directly into your mobile and web applications. Two-factor authentication codes delivered in under 200 milliseconds. Push notification fallback that guarantees reach when app notifications fail. Transaction confirmations, in-app alerts, and user onboarding flows. RESTful API with multi-language SDKs, webhook callbacks, and 600 messages per second throughput.

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Latency <200ms

Throughput 600 msg/sec

Best for Developers & CTOs

E-commerce SMS

SMS at every stage of the customer journey. Abandoned cart recovery messages that recapture 70% of lost sales. Order confirmations, dispatch alerts, and delivery updates. Post-purchase review requests and re-engagement campaigns. With a 98% open rate and 71:1 ROI, SMS outperforms every other channel for e-commerce communication.

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Open rate 98%

ROI £71 per £1 spent

Best for Online retailers

Our Services

The tools behind every solution.

Every solution on this page is powered by our core SMS services: API integration, the Oello web app, Email to SMS, marketing, reminders, surveys, and international messaging. Explore our full service catalogue.

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Which Is Right For You

Start here.

"I need SMS for my whole business"

The complete platform with marketing, notifications, two-way messaging, and three ways to send.

Business SMS

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"My industry has specific needs"

SMS tailored to healthcare, retail, hospitality, recruitment, property, logistics, and more.

Industries

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"I want guidance for my size"

Solutions scaled from sole trader to enterprise, with the right features at the right price.

Business Type

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"I want SMS on my website"

Form confirmations, booking widgets, and browser-based SMS management with no coding required.

Web Communications

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"I am building an app"

2FA, push fallback, and transactional SMS via RESTful API with multi-language SDKs.

App Integration

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"I run an online store"

Cart recovery, order updates, dispatch alerts, and post-purchase engagement with 71:1 ROI.

E-commerce SMS

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FAQS

SMS solutions FAQ.